Graphic design Portfolio

Elevating Ideas through Thoughtful Design

Welcome to a curated compilation showcasing the depth and diversity of my freelance design journey spanning over a decade. Within this digital haven, you'll find an array of case studies meticulously chronicling the evolution of my creative endeavors. Each case study encapsulates not just a project but a narrative—a narrative woven with passion, innovation, and the ceaseless pursuit of design excellence.

These case studies offer an intimate glimpse into the challenges met and conquered, the inspirations that fueled the creative process, and the solutions born out of a decade's worth of design acumen. From the inception of ideas to the final strokes of execution, this collection encapsulates the myriad facets of my design philosophy.

Each case study is not just a portfolio piece but a chapter in a narrative that continues to unfold. Thank you for being a part of this journey through the lens of my freelance design ventures.

Branding assets

E-JAKE REALTY

Realestate| BO, MA | Oct, 2018 - Current

E Jake Realty is a full-service real estate brokerage firm specializing in residential property sales throughout the Commonwealth of Massachusetts.

ejakerealty.com

info@EJakeRealty.com

Branding| illustration| social media| web| design| video

SA, TX | Apr, 2021- 2023

Digital and motion graphics designer for Cuellar & Associates. I managed website, stationary, photography, displays, animations, audio/video, and social media platforms.

UI/Graphic Designer/Illustrator

SA, TX | Nov, 2023 -Dec, 2023

The Hispanic Association of Colleges and Universities, founded in 1986, represents more than 500 colleges and universities in the United States, Latin America, Spain, and school districts throughout the U.S. HACU is the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs).

Collaborated with cross-functional teams to enhance user experience and effectively communicate the organization's mission. I produced graphic design elements and illustration assets curated for modules.

MASS AYSTERIA

Company Background: Nestled within the vibrant pulse of the Boston hip-hop scene, BO represents a groundbreaking recording company dedicated to amplifying the voices of local artists. Since its inception, BO has emerged as a powerhouse, shaping the sonic landscape with its innovative releases and visionary branding.

ALBUM DESIGN & LOGO DESIGN

BO, MA | Jul, 2019 -Current

Key Contributions:

• Creative Collaboration: At the heart of my tenure with BO lies a rich tapestry of creative collaboration. From conceptualization to execution, I've had the privilege of lending my artistic vision to the design of numerous albums and emblems, each project a testament to the dynamic fusion of music and visual storytelling.

• Album Artistry: As a steward of BO's visual identity, I've meticulously crafted album designs that encapsulate the essence of each musical masterpiece. From bold typographic treatments to immersive illustrations, every cover serves as a gateway to the sonic journey within, inviting listeners to immerse themselves in the artistry of Boston's hip-hop scene.

• Emblematic Excellence: In addition to album design, I've had the opportunity to breathe life into BO's brand identity through the creation of striking logos and emblems. These visual signatures serve as potent symbols of the company's ethos, embodying its commitment to authenticity, innovation, and artistic expression.

ASGUARD 503

Company Background: Asgard503 was born from a fiery passion for Norse and Viking culture, combined with a heartfelt desire to support local fighters and Jiu Jitsu athletes through sponsorships. Founded in May 2016 in the heart of Portland, Oregon, Asgard503 quickly became a beacon for those seeking high-quality, Viking-inspired gear and apparel.

DESIGNS FOR CLOTHING AND APPAREL

Asgard503 | PO, OR | May, 2016

Key Contributions:

• Passion Project Genesis: Asgard503 emerged from the depths of creative inspiration, fueled by a fervent dedication to crafting exceptional Norse and Viking-inspired gear. It was more than just a business venture; it was a mission to honor ancient traditions while empowering modern-day warriors.

• Supporting Local Athletes: Recognizing the talent and dedication of local fighters and Jiu Jitsu athletes, Asgard503 embraced the opportunity to provide sponsorships, offering tangible support and encouragement to those pursuing their dreams in the ring and on the mat.

• Design Mastery: As the creative force behind Asgard503, I spearheaded the design process, meticulously crafting a line of print-ready shirt designs that captured the essence of Norse mythology and Viking lore. Additionally, I engineered manufacture-ready workout apparel designs, ensuring both style and functionality for athletes and enthusiasts alike.

aware CLOTHING CO.

Company Overview: Based in the heart of California, aware CLOTHING CO. is more than just a clothing brand—it's a movement with a conscience. Dedicated to promoting sustainability, social responsibility, and ethical manufacturing practices, aware CLOTHING CO. seeks to empower consumers to make a positive impact through their fashion choices.

Brand designer/ Illustrator

California | 2015

Key Contributions:

• Crafting Conscious Designs: As the brand designer and illustrator for aware CLOTHING CO., I embraced the company's ethos of sustainability and social responsibility, infusing each design with intention and purpose. From eco-friendly materials to thought-provoking imagery, every garment served as a canvas for raising awareness and inspiring change.

• Illustrating Ethical Values: Through my illustrations, I sought to convey the brand's core values of compassion, empathy, and environmental stewardship. Whether depicting scenes of nature's beauty or highlighting pressing social issues, each illustration was a reflection of aware CLOTHING CO.'s commitment to making a difference in the world.

• Building a Brand with Impact: Beyond creating individual designs, I played a pivotal role in shaping the overall brand identity of aware CLOTHING CO. From logo development to brand collateral, I worked tirelessly to ensure that every visual element aligned with the company's mission and resonated with its target audience.

MORNING GLORY CAFE

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Client Background: Nestled amidst the picturesque landscapes of Boulder, Colorado, this French country cooking restaurant embodies the charm and elegance of rustic cuisine. With a focus on authenticity and tradition, the restaurant offers a culinary journey through the heart of the French countryside, delighting patrons with its delectable dishes and warm ambiance.

Brand designer/ Illustrator

Morning Glory Cafe | BO, CO | 2016

Key Contributions:

• Capturing Culinary Essence: As the creative force behind the brand's visual identity, I embarked on a journey to capture the essence of French country cooking in every design element. From the rustic allure of farm-fresh ingredients to the timeless elegance of traditional French cuisine, every detail was carefully curated to evoke a sense of culinary nostalgia and sophistication.

• Crafting Memorable Logos: Drawing inspiration from the restaurant's rustic charm and culinary ethos, I crafted a series of logos that served as visual ambassadors for the brand. Each design reflected the restaurant's commitment to quality, authenticity, and hospitality, setting the stage for an unforgettable dining experience.

• Designing Distinctive Apparel: In addition to logo design, I had the pleasure of designing a collection of shirts that celebrated the restaurant's unique identity. From classic French motifs to whimsical illustrations of farm animals and vineyard landscapes, each shirt design captured the spirit of French country living, serving as wearable works of art for staff and patrons alike.

CLTR

Apparel designer

Pete’s Restaurant & Brewhouse

Brand Designer/ Illustrator

SA, CA |Mar, 2017- 2018

Hired to design new labels for their in-house beer brand and other smaller design projects.

REVOLUTION GYM

Apparel Designer/ Illustrator

SA, TX | Nov, 2018 - 2020

Hired to envision fresh new designs for new products within the company’s current branding.

Projects include logo designs, app design assets , clothing designs, Chalk board artwork.

SNUG TEA

Brand Designer