Case Studies Portfolio

Animation & Video Work


Where Imagination Meets Motion

Welcome to the vibrant world of VLH Design's animation portfolio. Here, you will discover a diverse range of captivating projects that exemplify our creativity and expertise in the realm of animation.

From visually stunning music videos to intricately crafted animated narratives, our portfolio showcases the artistry and innovation that define VLH Design. Explore our past work and immerse yourself in the boundless possibilities of animation.

 

Character Illustration


Where Imagination Breathes Life

Embark on a journey through our captivating portfolio, where every stroke of the pen and dash of color converges to create unforgettable characters and narratives.

From whimsical storybook illustrations to dynamic character designs for games and branding, our collection is a testament to our passion for storytelling and visual expression.

Discover the magic of character illustration with VLH Design. Explore our past projects and let your imagination soar.

 

Clothing Design


Where Style Finds Its Movement

Welcome to our vibrant clothing design portfolio, where imagination meets motion in every stitch and silhouette.

Explore a diverse range of captivating projects that exemplify our creativity and expertise in the realm of fashion. From classic elegance to avant-garde innovation, our portfolio showcases the artistry and innovation that define VLH Design.

Discover the boundless possibilities of clothing design with us. Explore our past work and immerse yourself in the world of fashion.

 

Fashion Illustration


Where Creativity Takes the Runway

Welcome to our fashion portfolio, where style meets innovation and imagination ignites fashion-forward trends.

Explore a spectrum of bold collections, from haute couture to ready-to-wear, each piece meticulously crafted to redefine elegance and express individuality.

Discover the fusion of art and style with VLH Design. Dive into our past creations and witness the evolution of fashion through our lens.

 

Branding Design


Where Vision Meets Identity

Welcome to our vibrant branding portfolio, where imagination merges seamlessly with strategic vision to create unforgettable brand experiences.

Explore a diverse range of captivating projects that showcase our creativity and expertise in the realm of branding. From sleek corporate identities to playful consumer brands, our portfolio exemplifies the artistry and innovation that define VLH Design.

Discover the power of branding with us. Explore our past work and immerse yourself in the limitless possibilities of brand identity design.

 

Music branding and promotion


Where Creativity Harmonizes with Sound

Welcome to the dynamic realm of VLH Design's music industry promotional art portfolio. Here, you'll uncover a symphony of captivating projects that showcase our creativity and expertise in visual storytelling for the music world.

From striking album covers that echo the artist's vision to dynamic concert posters that pulse with energy, our portfolio is a testament to the artistry and innovation that define VLH Design.

Explore our past work and immerse yourself in the rhythmic possibilities of music industry promotional art.

 

Book illustration and design


 

Where Imagination Writes Its Tale

Welcome to the vibrant world of VLH Design's book illustration and design portfolio. Here, you'll embark on a journey through a diverse range of captivating projects that exemplify our creativity and expertise in bringing stories to life through visual art.

From enchanting children's book illustrations that spark the imagination to sophisticated cover designs that intrigue and allure, our portfolio showcases the artistry and innovation that define VLH Design.

Explore our past work and immerse yourself in the boundless possibilities of book illustration and design.


 

Portraiture

 

Capture the Essence of You: Portraiture by VLH

Every individual has a story to tell, a unique essence waiting to be unveiled. At VLH, we specialize in capturing the beauty, personality, and emotion of each person through our diverse portraiture services.

 
 
 

Your Story, Our Canvas:

With a keen eye for detail and a passion for storytelling, we transform moments into timeless portraits that speak volumes. Whether it's a professionally drawn sketch, a painted masterpiece, a captivating animation, or a digitized vector illustration, we strive to capture the essence of who you are.

Tailored to You:

Our approach to portraiture is as unique as the individuals we work with. We take the time to understand your vision, preferences, and personality, ensuring that every portrait—whether drawn, painted, animated, digitized, or vectorized—reflects your authentic self.

A Seamless Experience:

From the initial consultation to the final delivery, we prioritize your comfort and satisfaction every step of the way. Our goal is to create a relaxed and enjoyable experience, allowing your true essence to shine through in every drawn sketch, painted masterpiece, animated portrait, digitized illustration, or vectorized artwork.

Elevate Your Image:

Whether you're updating your professional portfolio, celebrating a milestone, or simply capturing life's precious moments, our diverse portraiture services are designed to elevate your image and leave a lasting impression.

Book Your Session Today:

Ready to see yourself in a new light? Schedule your portraiture session with VLH and let us capture the essence of you through our drawn sketches, painted masterpieces, animated portraits, digitized illustrations, or vectorized artworks.

 

Personal Work Gallery
2008 – 2015

Welcome to my personal work gallery—a curated collection of projects created between 2008 and 2015. This period was a time of exploration and growth, where I experimented with different styles, techniques, and mediums. Each piece reflects my journey as a designer and creative thinker.

Browse through the gallery to discover a range of visuals, from early experiments to more refined works. Every project holds a story, a challenge overcome, or a new skill learned—marking milestones in my creative development.

Thank you for visiting, and I hope you enjoy exploring this selection of my past work!

 
 
General-Illustration-scenic.jpg

Graphic Design Portfolio

Elevating Ideas through Thoughtful Design

Welcome to a curated compilation showcasing the depth and diversity of my freelance design journey spanning over a decade. Within this digital haven, you'll find an array of case studies meticulously chronicling the evolution of my creative endeavors. Each case study encapsulates not just a project but a narrative—a narrative woven with passion, innovation, and the ceaseless pursuit of design excellence.

 

These case studies offer an intimate glimpse into the challenges met and conquered, the inspirations that fueled the creative process, and the solutions born out of a decade's worth of design acumen. From the inception of ideas to the final strokes of execution, this collection encapsulates the myriad facets of my design philosophy.

Each case study is not just a portfolio piece but a chapter in a narrative that continues to unfold. Thank you for being a part of this journey through the lens of my freelance design ventures.

 

 
 
 
 

Branding assets

E-JAKE REALTY

Realestate| BO, MA | Oct, 2018 - Current

E Jake Realty is a full-service real estate brokerage firm specializing in residential property sales throughout the Commonwealth of Massachusetts.

ejakerealty.com

info@EJakeRealty.com

 
 
 
 

PUZZLE THE BRAND

Gaming Ind | USA | Oct, 2023-Current

Gaming Promotion: Video, Content, Social media, Illustration, UI

As the Motion Graphics Designer & Video Editor at PuzzleTheBrand's Gaming Division, I brought dynamic creativity to the forefront, crafting visually stunning content that captivated audiences and elevated brand engagement.

I led the charge in conceptualizing and producing compelling motion graphics and videos for PuzzleTheBrand's social gaming platform, enriching user experiences and reinforcing brand identity. Collaborating closely with the marketing team, I spearheaded the creation of impactful promotional videos, game trailers, and animated sequences that perfectly embodied the brand's ethos of interactivity and excitement.

Leveraging my expertise in Adobe After Effects, Premiere Pro, and other cutting-edge motion design tools, I consistently surpassed creative expectations, pushing boundaries and setting new standards for excellence. Through my storytelling prowess, I played a pivotal role in shaping PuzzleTheBrand's narrative across platforms like YouTube, fostering deeper connections with our audience and cultivating brand loyalty.

From conceptualization to final delivery, I managed every aspect of the video production process with precision and finesse, ensuring that projects were completed on time, within budget, and to the highest standards of quality. Additionally, I contributed innovative ideas for limited-time merchandise promotions, harnessing the power of motion graphics to drive significant boosts in sales and brand visibility.

In essence, my role was not just about creating visuals; it was about crafting immersive experiences that resonated with audiences, leaving a lasting impression and driving PuzzleTheBrand's success in the competitive gaming industry.

puzzlethebrand.com

 
 
 
 

Branding| illustration| social media| web| design| video

 

SA, TX | Apr, 2021- 2023

Digital and motion graphics designer for Cuellar & Associates. I managed website, stationary, photography, displays, animations, audio/video, and social media platforms.

 

State map

Org Chart

Logo designs

Intros, End-cards & Animations

HTML Emailers

Presentations

Social Media Posts and templates

Fillable Questionaires

Press kit

Flyers, Posters, Handouts, & Ads

Pamphlets

 
 
 

Design | illustration| web| design| video | Animation

SA, TX | Apr, 2024 - 2025

Designed and presented digital and motion graphics for high-level presentations and campaigns to the executives and board, ensuring visually impactful and cohesive messaging.

 
 
 

UI/Graphic Designer/Illustrator

SA, TX | Nov, 2023 -Dec, 2023

The Hispanic Association of Colleges and Universities, founded in 1986, represents more than 500 colleges and universities in the United States, Latin America, Spain, and school districts throughout the U.S. HACU is the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs).

Collaborated with cross-functional teams to enhance user experience and effectively communicate the organization's mission. I produced graphic design elements and illustration assets curated for modules.

 
 
 

MASS AYSTERIA

Company Background: Nestled within the vibrant pulse of the Boston hip-hop scene, BO represents a groundbreaking recording company dedicated to amplifying the voices of local artists. Since its inception, BO has emerged as a powerhouse, shaping the sonic landscape with its innovative releases and visionary branding.

ALBUM DESIGN & LOGO DESIGN

BO, MA | Jul, 2019 -Current

Key Contributions:

  • Creative Collaboration: At the heart of my tenure with BO lies a rich tapestry of creative collaboration. From conceptualization to execution, I've had the privilege of lending my artistic vision to the design of numerous albums and emblems, each project a testament to the dynamic fusion of music and visual storytelling.

  • Album Artistry: As a steward of BO's visual identity, I've meticulously crafted album designs that encapsulate the essence of each musical masterpiece. From bold typographic treatments to immersive illustrations, every cover serves as a gateway to the sonic journey within, inviting listeners to immerse themselves in the artistry of Boston's hip-hop scene.

  • Emblematic Excellence: In addition to album design, I've had the opportunity to breathe life into BO's brand identity through the creation of striking logos and emblems. These visual signatures serve as potent symbols of the company's ethos, embodying its commitment to authenticity, innovation, and artistic expression.

Impact and Innovation: My collaboration with BO stands as a testament to the transformative power of art and music. Through the marriage of visual design and sonic exploration, we've forged a symbiotic relationship, elevating each other's work to new heights and leaving an indelible mark on the cultural landscape of Boston and beyond.

Reflections: My journey with BO has been nothing short of exhilarating—an ongoing odyssey of creativity, collaboration, and artistic evolution. As I continue to lend my talents to the company's endeavors, I am reminded of the profound impact that art can have in shaping communities, amplifying voices, and fostering connection in an ever-changing world.

 

ASGUARD 503

Company Background: Asgard503 was born from a fiery passion for Norse and Viking culture, combined with a heartfelt desire to support local fighters and Jiu Jitsu athletes through sponsorships. Founded in May 2016 in the heart of Portland, Oregon, Asgard503 quickly became a beacon for those seeking high-quality, Viking-inspired gear and apparel.

DESIGNS FOR CLOTHING AND APPAREL

Asgard503 | PO, OR | May, 2016

Key Contributions:

  • Passion Project Genesis: Asgard503 emerged from the depths of creative inspiration, fueled by a fervent dedication to crafting exceptional Norse and Viking-inspired gear. It was more than just a business venture; it was a mission to honor ancient traditions while empowering modern-day warriors.

  • Supporting Local Athletes: Recognizing the talent and dedication of local fighters and Jiu Jitsu athletes, Asgard503 embraced the opportunity to provide sponsorships, offering tangible support and encouragement to those pursuing their dreams in the ring and on the mat.

  • Design Mastery: As the creative force behind Asgard503, I spearheaded the design process, meticulously crafting a line of print-ready shirt designs that captured the essence of Norse mythology and Viking lore. Additionally, I engineered manufacture-ready workout apparel designs, ensuring both style and functionality for athletes and enthusiasts alike.

Impact and Legacy: Asgard503's journey embodies the spirit of innovation, community support, and artistic excellence. By blending ancient inspiration with modern design, the company carved a distinct niche in the realm of athletic apparel, leaving an indelible mark on both the local community and the broader world of Norse enthusiasts.

Reflections: My time with Asgard503 was more than just a professional endeavor; it was a deeply personal journey of creative expression and community engagement. Through my contributions to the design process and support of local athletes, I had the privilege of helping to build something truly special—a testament to the enduring power of passion and purpose.

 

aware CLOTHING CO.

Company Overview: Based in the heart of California, aware CLOTHING CO. is more than just a clothing brand—it's a movement with a conscience. Dedicated to promoting sustainability, social responsibility, and ethical manufacturing practices, aware CLOTHING CO. seeks to empower consumers to make a positive impact through their fashion choices.

Brand designer/ Illustrator

California | 2015

Key Contributions:

  • Crafting Conscious Designs: As the brand designer and illustrator for aware CLOTHING CO., I embraced the company's ethos of sustainability and social responsibility, infusing each design with intention and purpose. From eco-friendly materials to thought-provoking imagery, every garment served as a canvas for raising awareness and inspiring change.

  • Illustrating Ethical Values: Through my illustrations, I sought to convey the brand's core values of compassion, empathy, and environmental stewardship. Whether depicting scenes of nature's beauty or highlighting pressing social issues, each illustration was a reflection of aware CLOTHING CO.'s commitment to making a difference in the world.

  • Building a Brand with Impact: Beyond creating individual designs, I played a pivotal role in shaping the overall brand identity of aware CLOTHING CO. From logo development to brand collateral, I worked tirelessly to ensure that every visual element aligned with the company's mission and resonated with its target audience.

Impact and Legacy: My collaboration with aware CLOTHING CO. has left an enduring legacy of conscious consumerism and ethical fashion. By harnessing the power of design and illustration, we've succeeded in raising awareness about pressing social and environmental issues, sparking conversations, and inspiring positive change in the fashion industry and beyond.

Reflections: Working with aware CLOTHING CO. has been a deeply fulfilling experience, allowing me to merge my passion for design with my commitment to making a difference in the world. As I look back on our journey together, I am filled with pride knowing that our work has helped to redefine what it means to be a fashion brand with a conscience.

 

MORNING GLORY CAFE

Client Background: Nestled amidst the picturesque landscapes of Boulder, Colorado, this French country cooking restaurant embodies the charm and elegance of rustic cuisine. With a focus on authenticity and tradition, the restaurant offers a culinary journey through the heart of the French countryside, delighting patrons with its delectable dishes and warm ambiance.

Brand designer/ Illustrator

Morning Glory Cafe | BO, CO | 2016

Key Contributions:

  • Capturing Culinary Essence: As the creative force behind the brand's visual identity, I embarked on a journey to capture the essence of French country cooking in every design element. From the rustic allure of farm-fresh ingredients to the timeless elegance of traditional French cuisine, every detail was carefully curated to evoke a sense of culinary nostalgia and sophistication.

  • Crafting Memorable Logos: Drawing inspiration from the restaurant's rustic charm and culinary ethos, I crafted a series of logos that served as visual ambassadors for the brand. Each design reflected the restaurant's commitment to quality, authenticity, and hospitality, setting the stage for an unforgettable dining experience.

  • Designing Distinctive Apparel: In addition to logo design, I had the pleasure of designing a collection of shirts that celebrated the restaurant's unique identity. From classic French motifs to whimsical illustrations of farm animals and vineyard landscapes, each shirt design captured the spirit of French country living, serving as wearable works of art for staff and patrons alike.

Impact and Identity: My collaboration with this French country cooking restaurant has left an indelible mark on its visual identity, elevating its brand presence and reinforcing its reputation as a culinary destination in Boulder. Through thoughtful design and creative storytelling, we've succeeded in crafting a cohesive and compelling brand narrative that resonates with diners and cultivates a sense of belonging within the local community.

Reflections: Working with this French country cooking restaurant has been a truly enriching experience, allowing me to immerse myself in the rich tapestry of French culture and cuisine. As I reflect on our journey together, I am filled with gratitude for the opportunity to contribute to the restaurant's success and to share in the joy of creating meaningful connections through art and design.

 

CLTR

Apparel designer

 

Pete’s Restaurant & Brewhouse

Brand Designer/ Illustrator

SA, CA |Mar, 2017- 2018

Hired to design new labels for their in-house beer brand and other smaller design projects.

 
 

BILLIONHEIR

BRANDING GUIDE, LOGO, ICONS

 

EXOTIC TASTE

JERSEY DESIGN AND PROTOTYPE

 
 

REVOLUTION GYM

Apparel Designer/ Illustrator

SA, TX | Nov, 2018 - 2020

Hired to envision fresh new designs for new products within the company’s current branding.

Projects include logo designs, app design assets , clothing designs, Chalk board artwork.

 

SNUG TEA

Brand Designer

 

Animation and Motion Graphics

Where Imagination Meets Motion

Welcome to the vibrant world of VLH Design's animation portfolio. Here, you will discover a diverse range of captivating projects that exemplify our creativity and expertise in the realm of animation.

 
 

From visually stunning music videos to intricately crafted animated narratives, our portfolio showcases the artistry and innovation that define VLH Design. Explore our past work and immerse yourself in the boundless possibilities of animation.

 

 

PUZZLE THE BRAND

Gaming Ind | USA | Oct, 2023-Current

Gaming Promotion: Video, Content, Social media, Illustration, UI

As the Motion Graphics Designer & Video Editor at PuzzleTheBrand's Gaming Division, I brought dynamic creativity to the forefront, crafting visually stunning content that captivated audiences and elevated brand engagement.

I led the charge in conceptualizing and producing compelling motion graphics and videos for PuzzleTheBrand's social gaming platform, enriching user experiences and reinforcing brand identity. Collaborating closely with the marketing team, I spearheaded the creation of impactful promotional videos, game trailers, and animated sequences that perfectly embodied the brand's ethos of interactivity and excitement.

Leveraging my expertise in Adobe After Effects, Premiere Pro, and other cutting-edge motion design tools, I consistently surpassed creative expectations, pushing boundaries and setting new standards for excellence. Through my storytelling prowess, I played a pivotal role in shaping PuzzleTheBrand's narrative across platforms like YouTube, fostering deeper connections with our audience and cultivating brand loyalty.

From conceptualization to final delivery, I managed every aspect of the video production process with precision and finesse, ensuring that projects were completed on time, within budget, and to the highest standards of quality. Additionally, I contributed innovative ideas for limited-time merchandise promotions, harnessing the power of motion graphics to drive significant boosts in sales and brand visibility.

In essence, my role was not just about creating visuals; it was about crafting immersive experiences that resonated with audiences, leaving a lasting impression and driving PuzzleTheBrand's success in the competitive gaming industry.

puzzlethebrand.com

 
 
 

Music Ind | HOU, TX | Oct, 2021 - Current

Music Video Animation for Song: Tu Alma

Kitino is a Houston-based band known for their unique blend of Latin and pop music. Their latest single, 'Tu Alma,' is a romantic ballad that showcases the band's soulful vocals and heartfelt lyrics.

I was thrilled to work with Kitino on the music video for 'Tu Alma,' which imagines both members as animated cats, Inspired by their deceased pets, walking looking open venues in a shut down city. Using slow motion shots and soft lighting, I’ve tried to create a dreamy, romantic atmosphere that perfectly matches the mood of the song. Throughout the production process, I faced some challenges in capturing the perfect shots and creating the right visual effects. However, I was able to overcome these obstacles and create a video that truly captures the essence of 'Tu Alma.' I hope you enjoy watching the music video for 'Tu Alma' and experiencing the magic of Kitino's music Youtube:   

More info

 
 
 

Simulated Sun

Music | LA, CA | Oct, 2020 - 2021

Animator/Effects/Video Editor

I am proud to have created an animated Music Video for Simulated Sun’s song Castles off the EP Ignition.

This project involved meticulous attention to detail, from conceptualization to the final animated production.

The video can be viewed here. This experience demonstrates my ability to bring artistic vision to life through animation, capturing the essence of the music and delivering a visually captivating experience for the audience.

Simulated Sun Links

Links

Music Video

 
 
 

An Innovative Children's Book Publisher

MD | 2019- Current

Animation, Video Editing

BookButler Publishing Company is an independent publisher of children’s books that spark the imagination, encourage reading and discovery, build resilience, and foster positive thinking while remaining fun, enchanting, and socially responsible.

The company is dedicated to creating enchanting children’s books that ignite imagination, foster resilience, and promote positive thinking. Their mission is to craft stories that are not only fun and captivating but also socially responsible, encouraging a love for reading and discovery in young minds. BookButler Publishing Company believes in the transformative power of storytelling and strives to create books that leave a lasting impact on children's lives.

The enchanting collection can be explored at The Book Butler, offering a journey of wonder and inspiration.

thebookbutler.com

 
 
 
 
 
 
 

Music Ind | BO, MA | 2013-2023

Animated Music video for song: Barcotics, Barcotics

Over the past 7 years, I've had the privilege of collaborating with E-Jake Boston, Class B & Scrilla H, a dynamic label in the music industry. My role as an illustrator, designer, and animator has involved creating captivating artwork for various projects, including album packaging, promotional materials, and animated music videos.

https://youtu.be/llfoXxJ-4Uc

http://powerhousemovement.com

Key Contributions:

  • Album Booklet Illustrations: I have crafted intricate illustrations for album booklets, setting the visual tone and enhancing the storytelling aspect of the music.

  • Album Illustration and Design: From concept to execution, I have provided comprehensive design solutions for album covers, ensuring that each release stands out in a crowded market.

  • Clothing Print Designs and Logos: My designs have adorned clothing lines associated with Boston, Class B & Scrilla H, contributing to cohesive branding and memorable merchandise.

  • Directed, Storyboarded, & Animated Music Videos: Bringing music to life visually, I've directed, storyboarded, and animated captivating music videos that complement the label's diverse range of artists and genres.

  • Designed Company Logos: Through strategic redesigns, I've modernized and refreshed the label's logos, aligning them with evolving brand identities and market trends.

  • Social Media Promo Designs: Engaging audiences across digital platforms, I've crafted eye-catching designs for social media promotions, amplifying the reach of album releases and events. Notable examples include the E-Jake "The Great" album design in 2019.

With each project, I strive to push creative boundaries and deliver results that exceed expectations. My ongoing collaboration with E-Jake, Boston, Class B & Scrilla H exemplifies my commitment to craftsmanship, innovation, and fostering meaningful connections through visual storytelling.

 
 

Music Ind | DALl, TX | 2023-Current

Motion graphics, Editing for event promotion.

Promotional videos serve as the battle cry in the fierce realm of heavy metal music promotion. Eminent Proclivity Promotions, a Texas-based powerhouse in the metal scene, understands that in this arena, visual prowess is as crucial as sonic brutality.

Dive into the depths of darkness as urban landscapes morph into sinister realms, where the pulse of the city echoes the pounding drums of metal. This video breathes fire into the heart of urban decay, branding it with the mark of metal's might.

These infernal examples embody the spirit of metal, infusing promotional videos with an unrivaled intensity and raw energy. They are the vanguard of a new era in digital marketing, where darkness reigns supreme and creativity knows no bounds.

 

Forging the Path of Carnage:

These infernal examples embody the spirit of metal, infusing promotional videos with an unrivaled intensity and raw energy. They are the vanguard of a new era in digital marketing, where darkness reigns supreme and creativity knows no bounds.

Rising from the Ashes:

Armed with the flames of inspiration, Eminent Proclivity Promotions stands poised to unleash their own brand of metal madness. By harnessing the power of storytelling and visual artistry, they can forge promotional videos that resonate with the souls of metalheads worldwide, forging bonds that withstand the test of time.

In the crucible of heavy metal music promotion, promotional videos emerge as the ultimate weapon in the arsenal of Eminent Proclivity Promotions. With a relentless dedication to their craft and a fearless embrace of the darkness, they are poised to conquer the metal scene and reign supreme for eons to come.

 
 
 
 

Content Creation | SA, TX | 2023

Animation

Baby's first Youtube playlist animation. This playlist features a handpicked selection of the finest Future Funk tracks, showcasing a mix of electronic music, nu-disco, and vaporwave influences. Get ready to immerse yourself in funky grooves, upbeat tunes, and feel-good music that will transport you to a world of retro-futuristic sounds.

 

Basecamp Fitness

Motion Graphics | Social media | Video Editing

CHI, IL | MAR, 2025

Test project for social media content producer application. If I’m putting the effort might as well throw it into the portfolio.

 
 
 

Design | illustration| web| design| video | Animation

SA, TX | Apr, 2024 - 2025

Designed and presented digital and motion graphics for high-level presentations and campaigns to the executives and board, ensuring visually impactful and cohesive messaging.

 

Branding| illustration| social media| web| design| video

SA, TX | Apr, 2021 - 2023

Digital and motion graphics designer for Cuellar & Associates. I managed website, stationary, photography, displays, animations, audio/video, and social media platforms.

 
 

Bloodbath

Illustration/ Animation/ Social Media /Content Creation

SA TX | 2023

A side project of mine. An outlet for more personal work. Less of a stuffy dynamic than my more professional moniker.